The Plan

We are Rewriting Extinction, a campaign to raise money and awareness for 7 projects to tackle BOTH the climate and the biodiversity crisis.

These projects are evidence-based, actionable, and ready to rollout in the next 12 months and will help stop species going extinct, once and for all.

Our overarching plan comprises projects from Greenpeace, World Land Trust, Born Free, Re:wild, The Wildlife Trusts, Reserva and Rewilding Europe, and promotes simple, but powerful, actions we can all take.

At Rewriting Extinction, we want to represent a moment in time when collectively, we put species extinction and biodiversity to the top of all our agendas. All the projects we’re aiming to fund offer permanent solutions that can start right now… within the 12 months our campaign will run.

We aren’t specifically focusing on the “pretty” species, or individual animals – the projects within our plans protect and rebuild the ecosystems they live in, thus saving hundreds of species… thousands hopefully.

By protecting and restoring the ecosystems and environments they live in, species can flourish without human intervention. So once those projects are done, they’re done.

And once our plan is enacted – that’s it. We won’t ask you for subscriptions, or repeated donations for X or Y… We are a 12 month campaign designed to make a permanent, lasting difference to the futures of key species that desperately need our help… one year to make a real difference.

We can’t save the world in 12 months, and the fight will continue long after we’re done, but we can solve these specific problems – and solve them forever.

With Love and Optimism